Flipkart's 'Kidults' Are Back

In a superstar-heavy ad campaign, Flipkart tries hard to position itself as the go-to e-commerce space for trendy fashion. But it’s not the famous faces that caught our attention. We were more excited to see Flipkart’s famous ‘child-adults’ (kidults); a creative tool the brand first experimented with in 2011 (remember the ‘No Kidding. No Worries’ campaign). The agency at the time was Happy Creative Services (which was subsequently acquired by Dentsu and renamed Happy mcgarrybowen). Lowe L...



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