How Google will change e-commerce in India; Diwali deadline in face-off with Amazon, Flipkart ...

Amidst the new game set to begin, a series of interesting trends will roll out both for consumers and the sector alike, predict experts. Firstly, for consumers, the party will continue with raining deals, discounts and cashbacks, says Sidharth Rao, co-founder and CEO of digital agency Dentsu WebChutney. Secondly, the market will further ripen up for acquisitions. The big three, flushed with big money and investor optimism, will aim to buy out smaller players to beef up their e-commerce war chest in India.



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